About Growler Visuals

Capturing truth, inspiring change, one story at a time.

Storyteller Through Film & Journalism

Growler Visuals was founded in 2007 by Wil Weldon (as Growler Productions) with the beginning of production for Pass It On, a documentary about Reynolds Price’s teaching career at Duke University. Growler Visuals has come to embody far more than a single feature-length documentary. It’s now a vehicle for empowering stories of innovation and celebrating education, the arts, the sciences, and human achievement.

Why “Growler”?

Great question! Growler was the “trail name” Wil used when he conducted his through-hike of the Appalachian Trail in 2001. Wil was known only as “Growler” to hundreds of people he encountered during those six challenging months. (It had something to do with noises he made when he ate, but he’s much more civilized these days.) Wil kept the name because that journey was when he fully realized that non-fiction video storytelling was what he wanted to do with his life, more than anything else.

What now?

Growler Visuals is a vehicle for helping organizations, businesses, and individuals to have their stories fully realized in ways that make big waves for them. Much of it is about “collaborative ethnography,” an approach to documentary that allows the subjects to be part of how the story is told, and to represent them as they would like to be represented.

We are a multi-platform visual media production company, specializing in non-fiction videos and visual messaging. We usually keep extremely lean production teams to streamline processes and to ensure that our clients don’t have to remember lots of names and roles. This also helps to keep budgets and deadlines in check.

Ready to tell your story?Are you ready to discuss your next documentary, corporate video, or visual storytelling project? You can also follow Wil Weldon on Facebook and on LinkedIn.

Growler Visuals specializes in

Interview-driven storytelling and marketing
Qualitative market research
Aerial video and photography
International and community-focused projects

Growler Visual Media was founded in 2007 and is managed by Wil Weldon.
Preferred production partners include: Jim Haverkamp, Alex Maness, Kevin Seifert, and Randy Benson.

Awards & Recognition

Honored for Excellence in storytelling, filmaking, and visual production.

Best Videographer

Durham Magazine’s
“Best of Contest”

2026

Best Documentary Short

Imaginary Village of
Allan Gurganus

Longleaf Film Festival

2018

Best Documentary

Expedition Congo

Assistant Producer

Action on Film Megafest

2018

First Place

Love My Library Contest

Durham County Libraries

2011

Growler Visuals

Some of our Clients

OUR SERVICES

Visual Storytelling Solutions For Every Project

From documentary filmmaking to corporate productions, we help organizations, brands, and communities communicate through compelling visual content.

Documentary Production

Research, interviews, filming, and storytelling that uncovers authentic human experiences.

BLUE LANE

Professional event recording and livestreaming for conferences, corporate events, lectures, and special gatherings.

INTERVIEW-DRIVEN STORYTELLING

Authentic, interview-based storytelling that captures real voices and transforms personal experiences into compelling, meaningful films.

BRAND STORYTELLING

Strategic brand storytelling videos that communicate your mission, showcase your impact, and build meaningful connections with your audience.

BIPGRAPHICAL DOCUMENTARIES

Cinematic biographical documentaries that preserve personal legacies and bring remarkable life stories to audiences with authenticity and impact.

Creative Project Management

End-to-end production planning, coordination, and execution for projects of any scale.

READY TO TELL YOUR STORY?

Let's Create Something Meaningful Together

Whether you’re producing a documentary, promoting your organization, capturing a special event, or bringing a brand story to life, Growler Visual Media is here to help. Let’s collaborate to create visual content that inspires, informs, and leaves a lasting impact.