blue lane
Growler Visuals
Blue Lane
Blue Lane provides professional event video production in Durham, NC through a collaboration between Wil Weldon of Growler Visuals and Kevin Seifert of RTP.studio. They specialize in recording and livestreaming lectures, keynotes, celebrations, classes, conferences, and gatherings of all kinds.
Their event video production in Durham, NC helps organizations capture and share important moments with reliable, high-quality video solutions that engage audiences both in person and online.
From educational sessions and community events to large corporate town halls, they create polished recordings and live streams that reflect the purpose and impact of every event. Our streamlined production process ensures every event is captured clearly, professionally, and with exceptional attention to detail.
Learn more Blue Lane, or contact us to discuss your next documentary, corporate video, or visual storytelling project. You can also follow Wil Weldon on Facebook and LinkedIn.
WIL WELDON
a Storyteller Through Film & Journalism
Wil Weldon is a video journalist, a producer, an author, a director, an interviewer, a project organizer, and a skilled communicator. He finds the true story and tells it as clearly as possible. Underlying all his work is a conviction to improve the world, one story at a time.
“I’ve always considered myself a writer and have been making films and videos of many stripes since the late ’80s.” Wil grew up in a small town in NC, graduated from Duke University with a degree in English, certificate in Film & Video, and earned a Master’s in Journalism from the University of North Carolina at Chapel Hill.
Since 2007, he has been operated Growler Visual Media. Having completed four feature-length documentaries about his “through-hike” of the entire Appalachian Trail in 2001, his brother’s conversion to (non-fundamentalist, Sufi) Islam, author Reynolds Price’s 50-plus-year career as a teacher, and “Rarefied,” about families with rare genetic diseases.. He has a dog, no kids, very little debt, and a strong disdain for the Western status quo. Cycling, running, swimming, hiking, and many other outdoor activities help to keep him fit and sane.
KEVIN SEIFERT
a Storyteller Through Photo Journalism
For more than two decades, Kevin has helped organizations communicate with clarity through video. His experience spans higher education, healthcare, research, nonprofit organizations, corporations, and live events where there are no second takes and every moment matters. Whether directing a multi-camera livestream, producing a brand story, or documenting a leadership event, he approaches each production with the mindset of a journalist: understand the audience, anticipate meaningful moments, and capture genuine human connection.
Kevin believes that the best videos don’t manufacture emotion. They reveal it. His collaborative production style allows clients and subjects to feel comfortable on camera, resulting in authentic performances and natural conversations that resonate with viewers. Technical excellence is essential, but Kevin believes trust, preparation, and listening are what transform a well-produced video into a story that people remember.
As co-founder of Blue Lane, Kevin combines strategic thinking with decades of production experience to help organizations tell stories that educate, inspire, and build lasting relationships. His commitment to professionalism, ethical storytelling, and reliable execution has made him a trusted production partner for universities, corporations, healthcare systems, and mission-driven organizations throughout the Southeast.